Introducing: the "Lakeesha" Alert.

Let’s face it. The Amber Alert only works for the Ambers of the world.

What missing black girls, boys and women need is their own alert system—one that’s more sensitive to their unique needs...

Presenting the Lakeesha Alert.

Use the enclosed Lakeesha Alert whenever your Black child goes missing.Upon being pushed your L.A. button will send hyper-sonic signals to urban radio stations, online communities, urban newspapers, bloggers, street gang members... And on the outside chance that they’re not too busy and might display a casual interest, the police and mainstream media.

For more, download this link.